Bloom Campaign for Design It Forward

Design It Forward is an annual competition hosted by the Graphic Design department at Western Kentucky University. The competition involved 14 schools competing to have the best social media campaign for an enrichment program for girls. With 24 hours from prompt to final presentation, each team of three students designed a social media campaign based on the colors and logo already in use. Additionally, teams could propose a new logo.

Representing Ball State University, my team and I were able to win second place out of the 14 groups. Below are images and mockups from what was created in the 24 hours of time given to research, discuss, design, and present. This competition was also allowed for students only, with no input from professors during the competition time-frame.

Concept

Efflorescence: the action of process of developing and unfolding as if coming into flower

Connect Bloom’s mission statement of the providing a virtual safe space for girls to blossom in social, emotional, physical, and mental wellness with the different physical parts of a flower

Target Audience: Instagram: girls in 3rd through 12th grade Facebook: mothers and other caregivers of the girls

Made in collaboration with:

Eliza Kuhn & Sunny Clark

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