Lowery’s Identity Design

A family-owned business in Muncie, IN, Lowery’s Home Made Candies has been in business since 1941. In order to reach a new target audience and continue to communicate the quality and effort put into each piece of candy, a refreshed identity was created. Final deliverables include an identity manual, logo lockups, color, mockups, and a short logo animation.

Lowery’s Home Made Candies sells handmade chocolate, toffee, and fudge. Within the logo is a four-sided shape with a curved line and a straight line. This logomark conveys not only the process of moving from chocolate block to a handmade chocolate but also the change of mindset from old-fashioned to modern. This creates a new online presence for Lowery’s as they widen their target audience.