Capital Campaign Microsite
The Goal of the Campaign Microsite was to generate awareness of the three pillars of the Campaign. Each pillar represented a different way that donors could designate their gift. Additionally, users could learn about what current Earlham students were accomplishing as further incentive to give.
The Process
First, creative direction was provided by the Vice President of Marketing and Communications. Wireframes were sketched out and then built using Adobe Illustrator. The designs were shared with the web developer, then published on WordPress.
The Campaign Logo
Beyond the Microsite, a wordmark and circular wordmark was designed for the Campaign. These assets were used across digital and printed materials to reinforce the tagline of the Campaign: For Good.
